Founder and CEO

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Praveena K, our Founder and CEO , was born in a remote village called Devara honnali in Davanagere district. He is a first generation entrepreneur . Starting at 16 as a helper boy in a pharma shop in 2001, he embarked on his entrepreneurial journey.

With over 15 years of corporate sector expertise, he brings extensive experience. At 21, he joined Parle Products Private Limited, Wipro, Hindustan Coca-Cola Beverages Private Limited, inspired by Ritesh (Founder of OYO), the “Founder” Movie, and “Guru.” He founded “SWADESHI GROUP” to promote entrepreneurship, aiming to employ 10,000 people. He possesses rich experience in Sales, Marketing, and Distribution.