Story Behind the Formation of Swadeshi Group

Praveena, our Founder and CEO , is from the beautiful Davanagere district village of Devara Honnali. An inspiration and first-generation business owner, he began his career in 2001 at the age of sixteen as an assistant in a pharmacy. At the age of 21, Praveena started her corporate journey, developing his ground sales skills with major players in the market like Parle, Wipro, and Coke. As the Head of Karnataka at OYO, he further developed his leadership skills. Praveena, who has worked in sales and leadership for more than 15 years, is a living example of perseverance and success in the workplace.

COVID-19 led to a loss of opportunities across the globe and layoffs had become very common. The world was in a negative mindset. This was the trigger moment for Praveena to start his venture and this is how Swadeshi Group was born with a vision to promote entrepreneurship and create jobs in the market. He founded the Swadeshi Group in 2020. Highly inspired by Ritesh(Founder of OYO), the “Founder” Movie and “Guru”. His vision is to create 10000 jobs directly or indirectly by 2025.